Today marks the release of “True Prep,” by Lisa Birnbach and Chip Kidd, which is the long-awaiting follow-up to “The Official Preppy Handbook,” (well-worn copies of which many of you likely still cherish own).

Our copy of the book arrived a few days ago and we spent all weekend pouring through it. The section devoted to etiquette is delightful, as expected, and it reinforces our beliefs that a thank you card is always appropriate, overt displays of wealth are TTFW and when in doubt, proceed with restraint (a more detailed post on the etiquette portion to come).

Meanwhile, further reinforcing our beliefs on the latter was David Brooks’ column in today’s New York Times, entitled, “The Gospel of Wealth.” Here is an excerpt:

“The United States once had a Gospel of Wealth: a code of restraint shaped by everybody from Jonathan Edwards to Benjamin Franklin to Andrew Carnegie. The code was designed to help the nation cope with its own affluence. It eroded, and over the next few years, it will be redefined.”

We sincerely hope Mr. Brooks is correct in his predictions and that if anything good can come of America’s financial woes, it might be that we get over the compulsion to show and tell anyone and everyone how much money we have or want them to think we have in our bank accounts.

In other “True Prep” news, Birnbach launched the book with an appearance on the Today show this morning and amid a media blitz. Visit the Preppy Princess blog for an excellent synopsis of all things “True Prep,” and Birnbach, including a links list of the Today show segment and myriad articles about the book.  Note that you can order a copy of the book, $13.95 (as of the date of this post), through the Preppy Princess online store by clicking here. 

Enjoy the rest of your Tuesday and stay tuned for a giveaway of “True Prep,” after we finish taking notes!

Cheers!

M